Namdhari Events embarked on its journey around four decades ago as a tent house, paving the way for an illustrious voyage. Since then, they have continually evolved, embracing every facet of event management, from corporate events to weddings and exhibitions. Dharampal Singh Malhotra, Executive Director, Namdhari Events N Promotions Pvt Ltd, reiterates, “Our journey has been quite exhilarating. We initiated our venture in 1981 as a tent house and expanded into exhibitions, sound systems, audio visuals, and more. Each time we encountered new demands, we swiftly invested in inventory upgrades. We aimed to establish a stronger presence in the country and pioneered innovative inventory introductions in the Andhra and Telangana regions”.

The company offers a plethora of services, each crafted with finesse, which includes Corporate Events, German Tent, Customized Exhibition Booths, Trade Shows & Exhibitions, Weddings, Tent House, and Generators. It paints a vivid canvas of success with an impressive tally of accomplishments: 42,000 awe-inspiring projects, 2,500 delighted clients, 380 prestigious awards, a passionate team of 125 individuals, and over 200,000 people entertained. These numbers narrate the company’s journey in colors of excellence and commitment.

Sustainability and Eco-friendliness
Namdhari Events recognizes the growing demand for sustainable, eco-friendly materials. In this context, Malhotra elaborates, “Addressing sustainability is complex. Many exhibitors are cost-conscious. Although we offer prefab options, the associated design and conceptual costs deter some clients. While using wood may not be environmentally friendly due to the need for cutting, painting, and repainting, eco-friendly alternatives are often perceived as costlier.”

While the market often prioritizes aesthetics over eco-friendliness, the company seeks to strike a balance. However, he asserts, a select few embrace eco-friendly materials like jute or cloth printing and are willing to pay a bit more for a sustainable feel. While the demand for eco-friendliness is increasing, it remains a smaller percentage compared to aesthetic preferences.

In terms of introducing new designs and materials, the Executive Director says it poses challenges. “While we often share fresh ideas and concepts, many clients are hesitant to pay extra for these innovations. Everyone desires new designs but resists increasing costs,” he points out. “Meeting this challenge, especially with premium and retainer clients, sometimes requires us to absorb part of the additional expenses to showcase the value of these innovations.”

Contributing to Hyderabad’s Success
Sharing a profound connection with HITEX, Hyderabad’s premier venue provider, Malhotra elaborates, “HITEX dates back to its inception. Having our offices and warehouses on their campus has been transformative. The convenience of having warehouse and office spaces on-site has greatly enhanced our services to organizers. We feel at home within the venue, eliminating the feeling of being an external organizer. Over the years, our partnership has strengthened, and HITEX has played a pivotal role in our growth and transformation.”